November 10, 2015

Intradiem Gains Significant Momentum

ATLANTA—Intradiem, the leading provider of Intraday Automation solutions to contact center, back-office and retail frontline workforces, continued its rapid growth trajectory into the fourth quarter, including securing an additional round of funding led by JMI Equity, a growth equity firm focused on investing in leading software and services companies. JMI also led Intradiem’s prior round of funding in April of this year. Affiliates of MK Capital also participated in the new funding.

“Our vision is real-time service, and our mission is to create real-time frontline workforces capable of providing that level of service to their customers,” said Matt McConnell, CEO, Intradiem. “It’s quite invigorating when existing and prospective clients as well as the industry at large have that ‘ah-ha’ moment and see the value that Intraday Automation can bring to their workforce and their ability to deliver exceptional customer experience.”

The funding comes on the heels of accelerated growth by the Atlanta-based software firm who boasts a growing roster of premier clients. “This investment will help us strengthen our leadership position and capitalize on the market opportunity while expanding our solutions and support for our enterprise clients,” added McConnell.

The Intraday Automation software market is large with continued opportunities for expansion. Most frontline workforces rely on complex, manual processes. Companies realize a strong return on investment through automation of intraday management processes to create a real-time frontline. The benefits are significant and include improved customer and agent experience and reduced costs.

“Intradiem’s solutions continue to grow in importance for companies seeking to improve frontline workforce service delivery and reduce associated costs,” said JMI Equity General Partner Brian Hersman. “Our continued investment in Intradiem demonstrates our commitment to helping the company capitalize on the size of the opportunity.”

About JMI Equity
JMI Equity is a growth equity firm focused on investing in leading software and services companies. Founded in 1992, JMI has invested in over 120 businesses in its target markets and has raised more than $3 billion of committed capital. Combining domain expertise and active partnership, JMI works with management teams to build market-leading businesses and create long-term shareholder value. Realized investments from JMI funds include Autotask, Axeda, BigMachines, Eloqua, Gemcom, PowerPlan and ServiceNow. For more information, visit

About MK Capital
MK Capital invests in early and growth stage companies in the software and digital media industries. The firm’s partners, who average over fifteen years of venture capital experience, partner with entrepreneurial management teams to build leading companies in emerging markets. MK Capital has deep domain expertise in the marketing, education, and cloud infrastructure industries. MK Capital manages over $250 million in capital and is actively seeking new investment opportunities. For more information, visit