May 7, 2015

JMI Equity and MK Capital Back Intradiem

ATLANTA—Intradiem Inc. (“Intradiem”), the leading provider of Intraday Automation solutions to frontline workforces, today announced that it has secured new funding from JMI Equity, a growth equity firm focused on investing in leading software and services companies. Affiliates of MK Capital, Intradiem’s previous principal financier, also participated in the new funding.

“We’re at the beginning of a fundamental shift in how businesses view their frontline workforces,” said Intradiem CEO Matt McConnell. “Our unique software enables clients to improve their customer experience and their employee productivity by adjusting their frontline workforces to changing business conditions in real time. We believe our company is well- positioned to take advantage of growing adoption of this critical technology and we’re excited to partner with JMI to help us continue to further our leadership position.”

Intradiem’s Intraday Automation software enables clients to optimize workforce productivity and performance by using data from existing technology solutions, including call distribution and workforce management, to trigger real-time workforce adjustments throughout the day i response to changing conditions and events. The company’s software is used daily by over 300,000 frontline workers at over 50 companies, including Sprint, Harte Hanks and The General.

“Intraday Automation is rapidly emerging as a must-have contact center and back-office technology and the Company’s success demonstrates the importance of Intraday Automation across industries,” said JMI Equity General Partner Brian Hersman. “We believe Intradiem is well positioned for market leadership, and we look forward to supporting the company’s expansion plans.”

“Intradiem’s Intraday Automation solution continues to grow in importance as an essential contact center and back-office technology for companies seeking to transform the customer experience,” said MK Capital Managing General Partner Mark Koulogeorge. “We look forward to continuing to support the company as it enters the next phase of growth.”

About Intradiem
Intradiem is the only complete Intraday Automation solution provider for frontline workforces including Contact Center, Back Office and Retail. The SaaS-based solution automates intraday management and real-time processes and turns frontline workforces into real-time workforces that can adapt and respond to changing conditions and events throughout the day. The result is a more agile frontline workforce that can adjust in real-time to deliver a dramatically better and more consistent customer experience at reduced cost. Over 300,000 frontline workers use Intradiem’s solution every day. For more information, visit

About JMI Equity
JMI Equity is a growth equity firm focused on investing in leading software and services companies. Founded in 1992, JMI has invested in over 115 businesses in its target markets and has raised more than $3.1 billion of committed capital. Combining domain expertise and active partnership, JMI works with management teams to build market-leading businesses and create long-term shareholder value. Realized investments from JMI funds include Autotask, Axeda, BigMachines, Eloqua, Gemcom, Halogen and ServiceNow. For more information on JMI, visit

About MK Capital
MK Capital invests in early and growth stage companies in the software and digital media industries. The firm’s partners, who average over fifteen years of venture capital experience, partner with entrepreneurial management teams to build leading companies in emerging markets.

MK Capital has deep domain expertise in the marketing, education, and cloud infrastructure industries. MK Capital manages over $250 million in capital and is actively seeking new investment opportunities. For more information, visit